Privacy Policy

Lichfield Furniture Company
Last updated: September 2026

At Lichfield Furniture Company, we take your privacy seriously. This Privacy Policy explains how we collect, use, store and protect your personal information when you use our website, contact us, create an account, place an order, subscribe to our mailing list or otherwise interact with our business.

1. Who We Are

Lichfield Furniture Company is a UK-based independent furniture business based in Lichfield, Staffordshire.

We design and make handcrafted furniture and also sell a curated range of homeware and accessories through our website.

For the purposes of UK data protection law, Lichfield Furniture Company is the data controller responsible for the personal information described in this policy.

If you have any questions about this Privacy Policy or how we use your personal information, you can contact us at:

Email: Help@LichfieldFurniture.co
Location: Lichfield, Staffordshire, United Kingdom

2. Information We Collect

Depending on how you use our website or services, we may collect the following personal information:

• Your name
• Email address
• Telephone number
• Billing address
• Delivery address
• Account and login information
• Order details and purchase history
• Product preferences, finish selections and customisation choices
• Measurements, specifications or other information supplied for bespoke furniture
• Messages, enquiries and correspondence with us
• Newsletter subscription preferences
• IP address
• Browser, device and technical information
• Website usage and referral information collected through cookies or analytics tools

We do not normally collect or store your full card details. Payment information is processed securely by the payment provider used at checkout.

3. How We Collect Your Information

We may collect personal information directly from you when you:

• Place an order
• Create a customer account
• Contact us by email, contact form or social media
• Request a bespoke quotation
• Provide measurements or specifications for furniture
• Subscribe to our mailing list
• Request finish or paint samples
• Contact us regarding delivery, returns, guarantees or furniture care

We may also collect certain technical information automatically when you visit our website through cookies and similar technologies.

Some information may also be received from third parties that help us operate our website and fulfil orders, such as payment providers, couriers and website service providers.

4. How We Use Your Information

We may use your personal information to:

• Process and fulfil orders
• Take and manage payments
• Arrange delivery or collection
• Produce made-to-order or bespoke furniture
• Manage customer accounts
• Respond to enquiries and requests
• Provide order updates and customer service
• Handle returns, refunds, repairs and guarantee claims
• Maintain accounting and business records
• Prevent fraud and protect the security of our website
• Improve our website, products and customer experience
• Understand how visitors use our website
• Send marketing emails where you have chosen to receive them
• Comply with our legal and regulatory obligations

We do not sell your personal information.

5. Our Lawful Bases for Using Your Information

Under UK data protection law, we must have a lawful basis for using your personal information.

Depending on the circumstances, we may rely on:

Contract

We use personal information where necessary to fulfil a contract with you or to take steps at your request before entering into a contract.

For example, this includes:

• Processing an order
• Taking payment
• Producing furniture
• Arranging delivery
• Responding to a bespoke furniture enquiry

Legal Obligation

We may use and retain information where required to comply with the law, for example for:

• Accounting
• Tax records
• Refund records
• Fraud prevention
• Legal claims

Consent

Where required, we rely on your consent for activities such as:

• Marketing emails
• Certain non-essential cookies
• Analytics or advertising technologies where consent is required

You can withdraw your consent at any time.

Legitimate Interests

We may use personal information where it is necessary for our legitimate business interests and where those interests do not override your rights.

Examples may include:

• Improving our website
• Providing customer support
• Protecting our business from fraud
• Maintaining website security
• Understanding how customers use our services

The ICO recognises legitimate interests as one of the lawful bases available under UK GDPR, but businesses must consider whether its use is appropriate for each activity. ICO

6. Who We Share Your Information With

We may share personal information with trusted third parties where this is necessary to operate our business or provide services to you.

These may include:

• Payment processors
• Banks and payment service providers
• Parcel couriers
• Furniture delivery companies
• Website hosting providers
• WooCommerce and related website service providers
• Email marketing providers
• Analytics providers
• IT and website support providers
• Accountants or professional advisers
• Social media and advertising platforms where applicable

We only share information that is reasonably necessary for the relevant purpose.

Third-party providers process personal information in accordance with their own legal and contractual obligations.

Where appropriate, you should also review the privacy policies of those providers.

7. Payments

Payments made through our website are processed by approved third-party payment providers.

Depending on the payment options available at checkout, this may include card processors, digital wallet providers, PayPal, Klarna or other payment services.

Lichfield Furniture Company does not normally receive or store your full card number.

Payment providers may collect and process your information as independent data controllers for certain purposes, including payment processing, fraud prevention and regulatory compliance.

Please refer to the relevant payment provider’s privacy policy for further information.

8. Delivery and Order Fulfilment

To fulfil your order, we may share relevant information with delivery providers.

This may include:

• Your name
• Delivery address
• Telephone number
• Email address
• Order or delivery details

The information shared will depend on the type of item and delivery method.

Smaller items may be sent by parcel courier, while larger furniture deliveries may be arranged separately.

9. Bespoke and Made-to-Order Furniture

Where you order bespoke or personalised furniture, we may retain information needed to design, manufacture and fulfil your order.

This may include:

• Measurements
• Drawings
• Specifications
• Finish choices
• Configuration details
• Photographs
• Messages and correspondence relating to the project

We retain this information where necessary to fulfil the order, deal with aftercare, warranty enquiries or maintain appropriate business records.

10. International Data Transfers

Some third-party service providers we use may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure appropriate safeguards are in place where required by law.

These may include:

• Transfers to countries recognised as providing an adequate level of data protection
• Approved contractual safeguards
• Other lawful transfer mechanisms permitted under UK data protection law

If you would like further information about international transfers relating to your personal data, please contact us.

11. How Long We Keep Your Information

We only keep personal information for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, tax and business requirements.

Typical retention periods may include:

Order and transaction records

Generally retained for up to 7 years where needed for accounting, tax, legal or business record purposes.

Customer accounts

Retained while the account remains active or while there is a reasonable business need to maintain the account, unless you request deletion and we have no legal reason to retain the information.

Bespoke order records

Measurements, specifications, correspondence and order information may be retained for the life of the relevant guarantee and for a reasonable period afterwards where needed for customer service, legal or business purposes.

Enquiries

General enquiries that do not result in an order may be deleted when they are no longer needed.

Marketing information

Marketing preferences are retained until you unsubscribe or withdraw your consent.

Website and analytics data

Retention periods depend on the tools and cookie settings used on the website.

Where we do not have a fixed retention period, we consider factors such as the purpose of the processing, legal requirements, the nature of the information and whether there is an ongoing customer relationship. The ICO expects businesses either to state retention periods or explain the criteria used to determine them. ICO

12. How We Protect Your Information

We take reasonable technical and organisational measures to protect personal information against unauthorised access, misuse, loss, alteration or disclosure.

Measures may include:

• Password-protected systems
• Secure website connections
• Restricted access to customer information
• Secure third-party payment providers
• Website security tools
• Regular software updates
• Reputable hosting and service providers

No online system can be guaranteed to be completely secure, but we take reasonable steps to protect the information we hold.

13. Your Data Protection Rights

Depending on the circumstances, UK data protection law gives you rights over your personal information.

These may include the right to:

• Access personal information we hold about you
• Correct inaccurate or incomplete information
• Request deletion of your information in certain circumstances
• Restrict processing in certain circumstances
• Object to processing in certain circumstances
• Request data portability where applicable
• Withdraw consent where processing is based on consent

These rights are not absolute and may depend on the legal basis we rely on and the circumstances of the request. ICO

To exercise any of these rights, please contact:

Help@LichfieldFurniture.co

We will normally respond within one month, subject to the requirements of UK data protection law.

Your Right to Object

You have the right to object to certain uses of your personal information, particularly direct marketing.

You can unsubscribe from marketing communications at any time using the unsubscribe link in the email or by contacting us directly.

14. Marketing Communications

We may send occasional marketing emails about:

• New products
• New furniture collections
• Curated homeware
• Workshop updates
• Special offers
• Sales or promotions

We will only send marketing communications where we have an appropriate legal basis to do so.

You can unsubscribe at any time.

Unsubscribing from marketing will not prevent us from sending essential service messages relating to an existing order.

15. Cookies and Similar Technologies

Our website uses cookies and similar technologies.

Cookies may be used to:

• Keep the website functioning correctly
• Remember items in your basket
• Support checkout
• Maintain account sessions
• Protect website security
• Understand website traffic and usage
• Measure marketing performance
• Improve the customer experience

Some cookies are strictly necessary for the operation of the website and do not require consent.

Other cookies, including certain analytics or advertising cookies, may only be used where you have given consent.

You should be able to:

• Accept non-essential cookies
• Reject non-essential cookies
• Manage your cookie preferences

The ICO states that non-essential cookies should not be set before valid consent is obtained, and users must be given clear information and meaningful control. ICO

You can also control cookies through your browser settings.

Because the specific cookies used by the website may change as services are added or updated, the most current cookie information should be provided through the website’s cookie consent or cookie settings tool.

16. Analytics and Social Media

We may use analytics tools to understand how visitors use our website.

We may also use social media platforms such as Facebook and Instagram to promote our business and communicate with customers.

These platforms may process personal information in accordance with their own privacy policies.

Where analytics, advertising or tracking technologies require consent, they should only be activated after the appropriate consent has been obtained.

17. External Links

Our website may contain links to third-party websites or services, such as:

• Social media platforms
• Payment providers
• Delivery tracking services
• Other external websites

We are not responsible for the privacy practices or content of third-party websites.

We recommend reviewing the privacy policy of any external website you visit.

18. Automated Decision-Making

Lichfield Furniture Company does not itself normally make decisions about customers using solely automated processing that produces legal or similarly significant effects.

However, third-party payment or finance providers may carry out automated fraud, identity or eligibility checks as part of their own services.

Where applicable, these activities are governed by the relevant provider’s privacy policy and terms.

19. Complaints

If you have concerns about how we use your personal information, please contact us first so we can try to resolve the issue.

You also have the right to complain to the UK’s data protection regulator:

Information Commissioner’s Office (ICO)

You can find information about making a complaint on the ICO website.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• Changes to our website
• New services
• New payment or delivery providers
• Changes to legal requirements
• Changes to how we process personal information

The latest version will always be published on this page.

21. Contact Us

If you have any questions about this Privacy Policy, how your information is used, or your data protection rights, please contact:

Lichfield Furniture Company
Lichfield, Staffordshire, United Kingdom

Email: Help@LichfieldFurniture.co